Bsleek: Corporate Identity Package. Everything Your Business Needs.

From small business startup to corporate rebirth - what is Corporate Identity?

We could define corporate identity as “what or who the company really is”. This definition is short but leaves out the confusion that is made between identity and image, the latter meaning “the way the company is perceived by its audiences.” The corporate identity transmits at least four main elements about the company: who is the company, what does the company, the means the company uses and which are the goals that the company directs itself to.

In marketing, a corporate identity is the "persona" of a corporation which is designed to accord with and facilitate the attainment of business objectives, and is usually visibly manifested by way of branding and the use of trademarks.

In general, this amounts to a logo (logotype and/or logogram) and supporting devices commonly assembled within a set of guidelines. These devices are business cards, letterhead, corporate videos, promotional items, brochures, cd and dvd presentations, trade show displays, and other such methods of maintaining visual continuity and brand recognition across all physical manifestations of the brand.

Many companies, such as McDonald's and Electronic Arts have their own identity that runs through all of their products and merchandise. The trademark "M" logo and the yellow and red appears consistently throughout the McDonalds packaging and advertisements. Many companies pay large amounts of money for an identity that is extremely distinguishable, so it can appeal more to its targeted audience.